Sunday, March 1, 2009

Trek Bicycle Store-Earl’s Cyclery and Fitness

Earl’s Cyclery and Fitness
Burlington, VT
Number of locations: 1
Years in business: 55
Square footage: 5,500
Number of employees at height of season: 28
Owners: Roger Frey, Jon Rodd
Managers: Jarrod Ogden, Richard Tom, Tyler

What Sets You Apart: Earl’s sincere interest in bicycle advocacy is the
hallmark of our reputation in northwestern Vermont. We support every
local and national bicycle organization. In addition, we are called upon,
gladly support, and participate in every benefi t ride in our region.
Earl’s has one of the nation’s largest bike swaps; this past year we
consigned 677 used bikes. This huge event helps customers re-sell
their old bikes and creates great PR for our store—and in-store sales
of current inventory are huge during this event.

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