Tuesday, May 19, 2009

Bike Sales and Fitness: Bicycle Garage Indy

Indianapolis, IN
Number of locations: 3
Years in business: 25
Square footage (main location): 15,000
Number of employees at height of season: 75
Owner: Randall G. Clark
Manager: Toby Holsman

BGI has two operating divisions: bicycles accounts for two-thirds of sales and residential/commercial fi tness accounts for one-third. This model allows BGI to combat the seasonality of our industry and retain a high-quality workforce. We communicate with 35,000 known cyclists through a permission-based graphical email system. These emails are signed by the owner and reinforce the local nature of our business.

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