Trek Bicycle Store-Earl’s Cyclery and Fitness

Earl’s Cyclery and Fitness

Burlington, VT

Number of locations: 1

Years in business: 55

Square footage: 5,500

Number of employees at height of season: 28

Owners: Roger Frey, Jon Rodd

Managers: Jarrod Ogden, Richard Tom, Tyler

Jeppesen

What Sets You Apart: Earl’s sincere interest in bicycle advocacy is the

hallmark of our reputation in northwestern Vermont. We support every

local and national bicycle organization. In addition, we are called upon,

gladly support, and participate in every benefi t ride in our region.

Earl’s has one of the nation’s largest bike swaps; this past year we

consigned 677 used bikes. This huge event helps customers re-sell

their old bikes and creates great PR for our store—and in-store sales

of current inventory are huge during this event.